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European cities cut congestion by using trams to move products.
On Friday 21 July 2017 Adam Forrest wrote following article in the Guardian:

"In Saint-Étienne, France, the TramFret project uses old trams to transport freight on the city’s network.
Having achieved ubiquity in almost every urban centre in Britain by the end of Victorian age, the electric tram was killed off by the rise of the automobile in the middle decades of the 20th century.
Over the past 25 years, however, the tram has undergone a stuttering, half-hearted revival. "…" across Europe there are examples of existing tram networks being used to attract businesses to use the network for freight transport. "…"
In France there are dozens of tram and light-rail passenger systems following major investment in the 1980s. And having large, well-run tramways in place for passengers has allowed businesses to come in and make the network even more productive.
The TramFret project uses old trams to move produce from a warehouse on the outskirts of Saint-Étienne to the busy downtown area.
In Saint-Étienne, central France, the TramFret project uses old trams to transport cargo on the city’s network, moving produce from a warehouse on the outskirts of the city to the busy downtown area. Since its launch in June, the once-daily TramFret has been delivering water, soft drinks, snacks and canned goods to supermarket stores owned by Casino.
The research and development institute Efficacity forged the TramFret partnership between Casino, the local authority and the tramway operator Société de Transports de l’Agglomération Stéphanoise (STAS). Efficacity’s business development officer Joël Danard says the organisation is now talking to several other potential clients keen to move goods by tram.
“It was based on the idea that if you could bring the flow of goods on to the tramway, it would prevent adding to traffic on the road,” explains Danard. “It avoids congestion on the roads, and so it helps reduce the amount of carbon emissions and pollution.”
He adds: “Casino find it economical because it’s very quick and convenient to get the goods into the downtown area – you can almost push the goods from the tram right into the shops. The transport operators also like the idea of reusing the older stock, rather than letting it go to waste. So there is also the benefit in helping create a circular economy.”
In the German city of Dresden, Volkswagen has been doing something similar since the turn of the century. The CarGoTram, a partnership between the car giant and the city’s transport operator DVB, is currently used to move e-Golf parts from the freight depot to the factory along the city’s tram passenger route. And in Zurich, the city has experimented with using trams to transport recycling bins and electric waste. "..."

“There are still plenty of cities that could benefit from a tram system,” Braddock adds. “There comes a point you can’t squeeze any more buses on to the road. And trams are more likely to get people out of their car than buses. Generally speaking, business investors like cities with tram systems, because it’s a very visible form of clean, reliable transport.”